Building a Creative Remote Team That Saved DesignCrowd Millions
209
Penbrothers Employee
94%
Employee Retention
2016
Client Tenure
80%
Financial Savings
Key Results
- Expanded to Multiple Departments
- 100% Focus on Core Business
- Saved Up to 80% on Labor Costs
Scaled Across Departments, Zero Compliance Headaches
How DesignCrowd saved 80% while scaling offshore teams across departments.
Key Results
- Expanded to Multiple Departments
- 100% Focus on Core Business
- Saved Up to 80% on Labor Costs
Who is DesignCrowd
- Creative crowdsourcing platform connecting businesses with freelance designers for custom projects like logos, websites, and brochures.
- Headquartered in Australia, also operates BrandCrowd—an instant logo maker and DIY design tool.
- Empowers entrepreneurs with fast, affordable access to world-class design through a global talent network.
The Challenge
Need to Scale Offshore Quickly
DesignCrowd saw the value of Filipino talent and aimed to expand operations in the Philippines—but needed a compliant and scalable way to do it fast.
Lack of Local HR Infrastructure
They required support for HR administration, payroll, and government compliance, without building an entity or taking on legal risk.
Quality and Retention Concerns
As a creative company, DesignCrowd needed not just volume, but high-quality, long-term contributors they could grow with over time.
The Solution
End-to-End HR and Compliance Setup
Penbrothers took on HR operations, payroll, and full legal compliance, ensuring DesignCrowd’s Philippine team was set up for success with zero local risk.
Talent Sourcing Across Functions
From customer service to finance and marketing, Penbrothers sourced vetted professionals who aligned with DesignCrowd’s brand and culture.
Ongoing People Management Support
With a managed workspace and ongoing support, Penbrothers ensured team members thrived, contributing long-term to DesignCrowd’s goals.
“Teaming up with Penbrothers has given us room to grow and keep our commitment to delivering amazing work to our clients. ”
Guillermo Conde
Head Of Customer Support, DesignCrowd
The Result
Expanded to Multiple Departments
Started with support roles, then expanded to finance, content, and UI/UX fueled by high-quality endorsements and strong performance.
Zero Compliance Headaches, 100% Focus on Core Business
By outsourcing HR and payroll, DesignCrowd avoided operational distractions and focused on delivering value to clients and creatives alike.
Saved Up to 80% Per Role on Labor Costs
DesignCrowd reduced total employee cost for roles like Accountant and Customer Service Advisor by up to 80%, freeing budget for growth.
Team
Conclusion
- Partnered with DesignCrowd to eliminate HR friction and unlock access to top-tier Filipino talent.
- Enabled team expansion while reducing costs and improving retention rates.
- Maintained high quality and speed throughout the scaling process.
- Proved that strategic offshore partnerships can drive long-term growth and talent stability.
“The Philippines is packed with amazing talent, and the people are really eager to do creative work. We’re super happy to have found a solid partner in Penbrothers. Teaming up with them has given us room to grow and keep our commitment to delivering amazing work to our clients. We’re truly thankful to have Penbrothers as our partner in progress.”
Guillermo Conde
Head of Customer Support, DesignCrowd
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