Rock Solid’s Smart Shift from Freelancers to Consistent Offshore Team
8
Penbrothers Employee
89%
Employee Retention
2017
Client Tenure
82%
Financial Savings
Key Results
- Increased Business Agility and Flexibility
- Enhanced Client Focus
- 82% Savings on Costs per Role
89% Retention, 82% Cost Efficiency with Offshore Teams
How Rock Solid scaled fast with Penbrothers and kept top talent.
Key Results
- Increased Business Agility and Flexibility
- Enhanced Client Focus
- 82% Savings on Costs per Role
Who is Rock Solid Digital
- Boutique web and app development agency specializing in large WordPress networks (using Sage/Roots) and mobile apps built with Ionic.
- Based in Hong Kong, serving diverse clients ranging from startups to Fortune 500 companies.
- Completed over 100 projects since 2015, known for agile collaboration and delivering scalable, business-aligned solutions.
The Challenge
Struggling with Freelancers
Rock Solid Digital initially relied on freelance developers but faced challenges with unreliable talent, project-based agreements, and fluctuating pricing. As client demand grew, the lack of full-time team members made it difficult to scale quickly and deliver consistent, high-quality results.
Need Partner for Admin Tasks
Managing administrative functions such as payroll, compliance, and HR operations was a major drain on resources. This left the company unable to fully focus on its core mission of delivering excellent client services.
The Solution
Hiring Full-Time, Dedicated Team Members
Rock Solid partnered with Penbrothers to hire dedicated, full-time team members for web and app development roles. This transition allowed them to benefit from more reliable, consistent talent that was committed to their long-term goals.
Outsourcing HR & Administrative Functions
With Penbrothers handling HR and administrative functions, Rock Solid gained the flexibility to scale their operations efficiently. This partnership allowed them to quickly add skilled developers without the delays of managing freelance contracts and ensuring compliance.
The Result
89% Employee Retention
Their offshore team wasn’t just fast to hire, it stuck. 89% of hires stayed on, helping sustain performance and reduce turnover risks.
Enhanced Client Focus
Rock Solid was able to shift its focus back to clients, concentrating on delivering quality results instead of worrying about administrative challenges. This led to improved client satisfaction and increased business growth.
82% Savings on Costs per Role
Through Penbrothers’ services, Rock Solid saved an impressive 79% on costs per role. This substantial savings enabled them to reinvest in business growth and continue expanding their offerings.
The Team
Conclusion
- Transitioned Rock Solid Digital from unreliable freelance setups to a dedicated, full-time offshore team, enhancing scalability and consistency.
- Enabled Rock Solid to refocus on core development and client delivery by outsourcing HR and administrative tasks.
- Achieved significant cost savings of 79% per role and improved overall business agility.
- Demonstrated how strategic offshore teams drive sustainable growth and consistently high service quality.
“If there’s one word I can use to describe our partnership with Penbrothers, it is efficiency. Recruiting talent and managing payroll are done really well, which allows me to focus more time on my business.”
Michiel Waaijer
Founder, Rock Solid Digital
Build your team in the Philippines with confidence.
Speak with our experts about offshore hiring.
