SEO Specialist - Penbrothers Openings
Job Title: SEO Specialist
Contract Type: FULL-TIME
Preamble

Penbrothers is seeking a skilled and results-driven SEO Specialist to join our dynamic marketing team. The ideal candidate will possess a strong understanding of SEO principles, demonstrate expertise in executing comprehensive SEO audits, and implement effective SEO strategies to enhance our online presence. This role requires a proactive approach to improving search engine rankings, driving organic traffic, and increasing conversion rates.

Responsibilities
  • Conduct and be responsible for effective SEO Audits including technical audits.
  • Perform content audits to evaluate the quality and relevance of existing content.
  • Perform in-depth technical audits to identify and rectify issues affecting website performance.
  • Analyze site architecture, crawlability, indexation, mobile optimization, page speed, and other technical factors.
  • Collaborate with web developers to ensure technical SEO best practices are implemented.
  • Conduct thorough backlink audits using industry-leading tools and identify toxic backlinks and recommend disavow strategies.
  • Analyze backlink profiles to identify opportunities for improvement and growth.
  • Identify content gaps and opportunities for optimization.
  • Provide actionable recommendations for content enhancement and alignment with SEO best practices.

On-Page SEO:

  • Recommend and implement on-page SEO strategies, including but not limited to:
  • Optimizing header tags (H1, H2, H3) for better keyword relevance and readability.
  • Enhancing internal linking structure to improve navigation and distribute link equity.
  • Crafting and optimizing metadata (title tags, meta descriptions) to improve click-through rates.
  • Implementing FAQ schema markup to enhance search result visibility.
  • Keyword Research:
  • Conduct comprehensive keyword research for Penbrothers' blog and other content formats (infographics, white papers, guides, etc.) monthly.
  • Identify high-potential keywords for non-blog pages as needed.
  • Utilize keyword research tools to discover new opportunities and optimize existing content.

SEO Competitor Analysis:

  • Perform SEO competitor analysis, including keyword/content and link gap analyses.
  • Identify strengths and weaknesses of competitors’ SEO strategies.
  • Provide actionable insights to outperform competitors in search rankings.

Outreach and Link-Building:

  • Plan and implement an effective outreach and link-building strategy.
  • Identify and establish relationships with relevant websites for link-building opportunities.
  • Monitor and report on the success of link-building efforts.

Qualifications

What you bring:

  • At least 3 years of relevant experience with Google, SEMRush, and other certifications
  • Proven experience as an SEO Specialist or similar role.
  • In-depth knowledge of SEO principles, best practices, and search engine algorithms.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent communication and collaboration skills.
  • Ability to stay up-to-date with the latest SEO trends and industry changes.

Preferred Qualifications:

  • Experience with content management systems (CMS) such as WordPress.
  • Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
  • Knowledge of PPC and social media marketing strategies.

Apply Now

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