About Penbrothers
Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.
About the Role
As a Senior Branding & Public Relations Strategist in our leading offshore staffing firm, you will be instrumental in shaping and promoting our company image within the Philippines and key international markets. Your expertise will be crucial in developing sophisticated PR campaigns, generating media exposure, and positioning our leaders as influential voices in the industry. This role requires a strategic thinker with a deep media network and a passion for storytelling. You will play a pivotal role in our growth, leveraging communication to not only enhance our brand but also to drive our industry forward.
What you’ll do
- Develop and execute innovative public relations strategies to bolster our presence within the Philippines and key international markets, including the US, Europe, and Australia.
- Craft compelling narratives and pitches that resonate with media outlets and secure coverage in industry-relevant publications and platforms.
- Spearhead initiatives to secure media coverage and manage media relations, ensuring consistent and favorable visibility for our brand in partnership with key media outlets.
- Proactively seek opportunities to position the company and its executives for thought leadership, including speaking engagements, panel discussions, and article contributions.
- Foster strong relationships with media partners to generate opportunities for company mentions and features.
- Evaluate and report on the effectiveness of PR campaigns and strategies, providing insights and recommendations for enhancement.
- Manage media inquiries and interview requests, while building relationships with industry journalists.
- Create content for press releases, byline articles, and keynote presentations.
- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
- Act as a senior advisor on Branding PR matters, contributing to the strategic direction of our communications efforts and mentoring junior PR staff.
What You Bring
- Bachelor’s degree or higher in Public Relations, Communications, or related field.
- Minimum of 6-8 years total PR practice experience or equivalent to senior strategy level of expertise.
- Expertise in translating high level business goals into comprehensive Branding PR strategies; Branding PR plans, campaigns, metrics, and end-to-end execution management.
- Experience as in-house or internal Branding PR to a B2B or Staffing company is a major advantage but not required.
- Experience in a Branding PR agency or firm is a major advantage but not required.
- Established network of media contacts in the Philippines and international markets.
- Proven ability to craft compelling narratives and thought leadership content.
- Strong strategic thinking and project management skills.
- Exceptional communication and interpersonal abilities.
Apply Now
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