Ship Out Effective Content: A Web Content Writer’s Voyage

At the core of any content marketing strategy are web content writers. They produce all sorts of content serving as the vehicle for any business’s content marketing efforts. With 58% of marketers generating sales through content marketing in 2023 alone, there’s an incentive to invest in it.Businesses must invest in skilled writers to generate content more efficiently and effectively.

This is the strategy that Spot Ship may have had as they hired an offshore content writer like Elidan Molera. We’ll explore Elidan’s voyage as he writes for Spot Ship. We’ll discover how Elidan boosted an integral marketing channel for said company in this article.

How Spot Ship Initiated Offshoring Roles

Working with Elidan isn’t the first time Spot Ship started to offshore certain job roles. They had already successfully built an offshore data management team before. Back then, they were looking for a cost-effective talent solution that still allowed them to work with skilled professionals.

As an answer to their growing need for administrative workers, they built an offshore team in the Philippines. They were able to grow their headcount to 150 skilled workers while saving massively in labor costs.

Read More: Find out how Spot Ship’s ongoing successes with offshoring first started here.

Spot Ship now needed new roles filled. In this case, they’re now looking for an offshore writer to boost their content marketing.

The Beginning of Elidan’s Content Writing With Spot Ship

Spot Ship is the company that Elidan is working for as a writer. Spot Ship is a platform that aims to provide technological tools and solutions to ship owners, operators, and the like. Their main features and services include improvements in navigation, vessel management, informative calculators, and the like.

Given the niche knowledge required of this role, finding a writer with the ability to simplify their service is essential. This is the opportunity that initiated his partnership with Spot Ship.

Penbrothers connected Elidan with Spot Ship once they realized a need for content marketing support. Elidan then stepped up and dived deep into the world of shipping and logistics for this company.
By investing in content marketing, Spot Ship is taking steps to strengthen its brand value. This step is valuable, especially given their increasingly competitive industry. In turn, Elidan can utilize his skills to aid them in these efforts.

Fueling Business Growth with Effective Content Solutions

With his new role, Elidan was assigned to work on numerous things. The content work he does for Spot Ship involves:

• Creating content for Spot Ship’s newsletter
• Curating LinkedIn posts to promote the newsletter

His content writing work centers around the company’s news column newsletter called Panamax Post.

Panamax Post is a daily newsletter about shipping. The focus is specifically on environmental impact and new tech advancements in shipping.

Elidan admits to being relatively new in this role. He’s especially new in writing for the shipping and logistics industry. However, despite his relatively fresh start with Spot Ship, he’s proud of being able to reach hundreds and thousands of readers every day. That number is steadily increasing as the days pass, too.
The increased readership of the newsletter gives Spot Ship a strong marketing channel. Now, Spot Ship has a reliable source of organic traffic. Their newsletter can now be an integral part of their marketing funnel. This enables them to increase brand awareness and sales.

Delivering Results for An Exciting Industry

Aside from milestones at work, one aspect that motivates Elidan in his work with Spot Ship is their unique position in the industry. He shares that being one of the first companies in the maritime sector to harness AI is innovative.

The company’s potential and framework are unique in such a specialized sector. To him, being part of something groundbreaking is noteworthy. This enthusiasm makes it easier to collaborate with him on content writing for a website.

As for Spot Ship, Henry Waterfield, CEO and Founder of the company, has this to say: “Working with Filipino talent is great. They’re really [a] happy team, willing to communicate, and willing to work in an industry they’ve never worked in before.”

He mentions that the shipping industry is complex. The willingness of his Filipino offshore team to understand this complicated niche is valuable in their long-term collaboration.

See Also: Explore different ways to find qualified offshore employees for your business in this guide.

By hiring Elidan, they were able to find someone who could capture complex thoughts and information. He then digests it to make it consumable for their target audience. It helps create an approachable marketing strategy for Spot Ship.

Lessons Gained in This New Voyage

Elidan wasn’t only able to help Spot Ship grow. He was also able to find growth in himself with Spot Ship.

With this opportunity, he was able to spearhead the management of a newsletter himself. Of course, he also thanks his manager at Spot Ship, Mike, for empowering him in his work. Thus, the transition of his managing the newsletter was smooth sailing.

Aside from the ability to develop skills, this new role also taught him patience.

He says that serving as a website content writer taught him that great things take time. This appreciation for patience made it easier for him to hone his expertise. It’s also a virtue that he can take with him outside of work.

Elidan’s progression underscores the critical value of investing in your team’s development. Prioritizing such developmental opportunities results in a more engaged and skilled workforce. It ultimately contributes to your company’s long-term objectives.

Penbrothers’ Impact on Launching His Role at Spot Ship

Aside from a satisfactory working relationship with Spot Ship, Elidan also appreciated Penbrothers’ support in his work.

One of the offshore employee benefits he appreciated from them would be the office equipment. Specifically, with the company PC given to help him with his work.

He also expresses appreciation for Penbrothers facilitating his connection with Spot Ship. Elidan says, “They matched me with Spot Ship, and so far, it has been one of the best working experiences. I’m very thankful to them. I am very sure that they can also do what they have done to more Filipino talents like me.”

He also commends their expertise in offshore staffing helped him find a great workplace in Spot Ship. In turn, it filled their content needs with his presence and abilities.

Amplify Your Marketing With A Professional Offshore Website Content Writer

As the Maritime Logistics SaaS market continues to grow, so is the competition. Hence, investing in better content marketing can make or break a business’s success.

To help with that, companies can hire skilled writers to strengthen their content marketing efforts. However, finding full-time writers who are enthusiastic to learn about a niche domain can be tough and tedious.

By partnering with a highly connected offshore company, businesses of all sizes can find skilled writers to work with. Not only can they scale their content marketing efforts, but companies can also gain significant cost savings while doing so.

If you want to fill gaps in your marketing team, consider working with an offshore company. That way, you can address those talent shortfalls efficiently.